The future of advertising is a topic that is shrouded in uncertainty. The industry has been through several major changes in the past, and it is hard to predict what will happen next. However, one thing is certain: the days of cookies are numbered. Cookies have been a staple of online advertising for years. They… Continue reading Future of Advertising: Targeting in Post-Cookies World
Tag: Marketing
Data-Driven Marketing: Effective Strategy for Your Brand
In a world where technology has become ubiquitous, it is no surprise that data-driven marketing has followed suit. This relatively new form of marketing uses consumer data to drive every decision, from product development to pricing and beyond. For big brands, the appeal of data is clear – after all, who wouldn’t want to make… Continue reading Data-Driven Marketing: Effective Strategy for Your Brand
How Luxury Brands can Leverage TikTok in Marketing
Luxury brands have long been associated with successful marketing efforts. In particular, luxury brands are often early adopters of technology and use it to connect with customers in new and innovative ways. This is evident in their use of social media platforms such as Snapchat, Instagram, and now TikTok. TikTok offers a unique opportunity for… Continue reading How Luxury Brands can Leverage TikTok in Marketing
Why Invest in Content Marketing
It’s no secret that content marketing is one of the most effective ways to connect with customers and promote your brand. After all, people engage with content 10 times more than they do with advertising. Even though content marketing is widely considered a valuable tool for businesses, some brands are still hesitant to invest in… Continue reading Why Invest in Content Marketing