It is no secret that advertising spending plummets during a recession. Even the most well-known and successful brands can be forced to make cuts in their marketing budgets. So, should companies stop investing in advertising during a recession? There are a few schools of thought on this topic. Some say that companies should continue to… Continue reading Looming Recession: Should Brands Stop Advertising?
It’s no secret that the luxury goods market is big business. It is also no secret that traditional marketing methods are becoming less and less effective as consumers become more resistant to advertising. So how can luxury brands reach their target audience and increase sales in today’s climate? The answer may lie in virtual reality… Continue reading VR for Luxury Brands: How to Increase Sales
Luxury brands have long used various marketing channels to reach their target audiences. With the advent of the metaverse, luxury brands now have a new opportunity to engage with potential customers in a more immersive and interactive way. What is the metaverse? The metaverse is a virtual world that exists in cyberspace. It is made… Continue reading Luxury Brands and Metaverse
Sports brands have long utilized celebrity endorsements to great effect. In recent years, a new breed of social media influencer has emerged as a powerful marketing tool. Here are some ways luxury sports brands can leverage influencers to reach consumers: Native content that is doesn’t feel like an ad Consumers are bombarded with advertising everywhere… Continue reading How Luxury Sports Brands Can Leverage Influencers
Luxury brands have long been associated with successful marketing efforts. In particular, luxury brands are often early adopters of technology and use it to connect with customers in new and innovative ways. This is evident in their use of social media platforms such as Snapchat, Instagram, and now TikTok. TikTok offers a unique opportunity for… Continue reading How Luxury Brands can Leverage TikTok in Marketing
Luxury brands face many challenges when it comes to marketing their brand. The luxury market is very competitive and crowded, making it difficult for luxury brands to stand out. In addition, luxury consumers are becoming more sophisticated and demanding, expecting a higher level of service and quality. They are also more likely to research products… Continue reading How Luxury Brands Can Win at Brand Marketing