It’s no secret that content marketing is one of the most effective ways to connect with customers and promote your brand.
After all, people engage with content 10 times more than they do with advertising.
Even though content marketing is widely considered a valuable tool for businesses, some brands are still hesitant to invest in it.
Here are four reasons why your business should start creating quality content today:
It builds and cements trust and credibility
In order to succeed, businesses need to build trust and credibility with their target audiences. Content marketing can help you do this by providing useful, relevant information that helps people solve problems or learn something new. When people see that you’re an authority on a particular topic, they’re more likely to do business with you
Drives targeted traffic and generates leads
Quality content will not only help you build trust and credibility, but it will also attract people to your website or blog where they can learn more about your product or service.
Once there, you can capture contact information (like email addresses) from visitors so that you can turn them into leads for your sales team. In fact, companies who blog receive 97% more links back to their website than those who don’t.
Investing in content marketing helps your brand’s discoverability through Search Engine Optimization (SEO). It is the process of optimizing your website so that it appears as the top result in search engines like Google.
One of the best ways to improve your thought leadership and discoverability through SEO is by creating quality content that contains relevant keywords people are searching for. This will help you attract more website visitors organically, which can ultimately lead to more sales and conversions.
It is cost-effective
Content marketing requires time and effort, but it’s relatively inexpensive compared to other marketing strategies like paid advertising (which can eat up a significant portion of your budget).
Plus, once you’ve created quality content, it will continue working for you long after it’s published since people can find and share it indefinitely.
That means you will get ongoing ROI from your initial investment – something no other marketing strategy can promise.
If you are not yet investing in your brand’s thought leadership and content marketing, now is the time to start.