Insights – Sanford Royce

Looming Recession: Should Brands Stop Advertising?

It is no secret that advertising spending plummets during a recession. Even the most well-known and successful brands can be forced to make cuts in their marketing budgets. So, should companies stop investing in advertising during a recession? There are a few schools of thought on this topic. Some say that companies should continue to… Continue reading Looming Recession: Should Brands Stop Advertising?

VR for Luxury Brands: How to Increase Sales

It’s no secret that the luxury goods market is big business. It is also no secret that traditional marketing methods are becoming less and less effective as consumers become more resistant to advertising. So how can luxury brands reach their target audience and increase sales in today’s climate? The answer may lie in virtual reality… Continue reading VR for Luxury Brands: How to Increase Sales

Luxury Brands and Metaverse

Luxury brands have long used various marketing channels to reach their target audiences. With the advent of the metaverse, luxury brands now have a new opportunity to engage with potential customers in a more immersive and interactive way. What is the metaverse? The metaverse is a virtual world that exists in cyberspace. It is made… Continue reading Luxury Brands and Metaverse

How Luxury Sports Brands Can Leverage Influencers

Sports brands have long utilized celebrity endorsements to great effect. In recent years, a new breed of social media influencer has emerged as a powerful marketing tool. Here are some ways luxury sports brands can leverage influencers to reach consumers: Native content that is doesn’t feel like an ad Consumers are bombarded with advertising everywhere… Continue reading How Luxury Sports Brands Can Leverage Influencers

Data-Driven Marketing: Effective Strategy for Your Brand

In a world where technology has become ubiquitous, it is no surprise that data-driven marketing has followed suit. This relatively new form of marketing uses consumer data to drive every decision, from product development to pricing and beyond. For big brands, the appeal of data is clear – after all, who wouldn’t want to make… Continue reading Data-Driven Marketing: Effective Strategy for Your Brand

How Luxury Brands can Leverage TikTok in Marketing

Luxury brands have long been associated with successful marketing efforts. In particular, luxury brands are often early adopters of technology and use it to connect with customers in new and innovative ways. This is evident in their use of social media platforms such as Snapchat, Instagram, and now TikTok. TikTok offers a unique opportunity for… Continue reading How Luxury Brands can Leverage TikTok in Marketing

How Luxury Brands Can Win at Brand Marketing

Luxury brands face many challenges when it comes to marketing their brand. The luxury market is very competitive and crowded, making it difficult for luxury brands to stand out. In addition, luxury consumers are becoming more sophisticated and demanding, expecting a higher level of service and quality. They are also more likely to research products… Continue reading How Luxury Brands Can Win at Brand Marketing

Why Invest in Content Marketing

It’s no secret that content marketing is one of the most effective ways to connect with customers and promote your brand. After all, people engage with content 10 times more than they do with advertising. Even though content marketing is widely considered a valuable tool for businesses, some brands are still hesitant to invest in… Continue reading Why Invest in Content Marketing

Why Have Big Tech Companies Stopped Hiring?

If you have not noticed yet, it looks like the economy might be slowing down. This seems like the perfect opportunity for companies to look at their expenses, overheads, inefficiencies, etc. Some of these companies are now looking into understanding how labor heavy they are. They are wondering if by any chance they have hired… Continue reading Why Have Big Tech Companies Stopped Hiring?