The future of advertising is a topic that is shrouded in uncertainty. The industry has been through several major changes in the past, and it is hard to predict what will happen next. However, one thing is certain: the days of cookies are numbered. Cookies have been a staple of online advertising for years. They… Continue reading Future of Advertising: Targeting in Post-Cookies World
Category: Interviews
Luxury Brands and Metaverse
Luxury brands have long used various marketing channels to reach their target audiences. With the advent of the metaverse, luxury brands now have a new opportunity to engage with potential customers in a more immersive and interactive way. What is the metaverse? The metaverse is a virtual world that exists in cyberspace. It is made… Continue reading Luxury Brands and Metaverse
Mike Mihaylov: Drive Company’s Sales Up by Delivering Peace of Mind
Today’s Entrepreneur in Spotlight is Mike Mihaylov, CEO of Montway Auto Transport. Starting just as a small family owned auto transport broker in 2006, his company has grown into one of the largest vehicle shippers in the U.S. Tell us about how you started the business, what was the motivation behind it? In 2006, I… Continue reading Mike Mihaylov: Drive Company’s Sales Up by Delivering Peace of Mind
Eugene Kaspersky: Make Your Strength Work For You
How did the world’s largest privately-held vendor of endpoint protection and cybersecurity solutions company start? In this executive interview, we look at the success of Eugene Kaspersky, world-renowned cybersecurity expert, entrepreneur and Chairman & CEO of Kaspersky Lab. He began his career in cyber security accidentally when his computer became infected with the “Cascade” virus… Continue reading Eugene Kaspersky: Make Your Strength Work For You
Brad Paterson: Think Big and Push Yourself
Push. Learn. Think. Listen. These are probably four of Brad Paterson’s favorite verbs. These verbs are part of sentences which have resonated in his life and his core values. Push yourself.Learn new things.Think big.Listen actively. These sentences are common, concise, and simple yet very powerful if one applies them to their daily lives. These simple… Continue reading Brad Paterson: Think Big and Push Yourself
Mike Acebedo Lopez: Strive for Excellence
He’s the epitome of talent and a living representation that anyone can achieve even their highest goals in life. Michael Acebedo Lopez, Commissioner at Cebu Port Authority and Talk Show Host for MYtv’s “Open MIKE”, shares how he started his career, how writing to then President of the Republic of the Philippines set the course… Continue reading Mike Acebedo Lopez: Strive for Excellence
Jakrapong Kongmalai: Find a Mentor to Avoid Years of Error
Most of us usually switch careers in our quest for the best career that fits our lifestyle. For Jakrapong Kongmalai, the switch from journalism to online marketing has become his building block to realize his love for both writing and marketing which helped him to ‘connect the dots’ and advises those who are just starting… Continue reading Jakrapong Kongmalai: Find a Mentor to Avoid Years of Error
Sharat Menon: Go Above and Beyond
With great passion for successful innovation and deep understanding of businesses and consumers needs, Sharat Menon, previously Global Product Manager at Standard Chartered Bank, shares how he started his career and shares some golden nuggets on how one can fast track his career and succeed in their own fields. He recommends that we think of… Continue reading Sharat Menon: Go Above and Beyond
Paolo Mercado: Focus on Building Your Skills
How do you turn the most difficult situations of your career into the most triumphant one? Paolo Mercado, Head of Marketing & Consumer Communication — GCR Nestle China Ltd, shares how growing up in a family that allowed him to discover his creative side early has helped kick start his career in the creative industry.… Continue reading Paolo Mercado: Focus on Building Your Skills
Andrew Pickup: Actively Seek Bigger Challenges
He advocates that anyone who wants to take their careers to the next level must not be afraid to take risks. Contrary to what most career coaches may advise, Andrew Pickup, Senior Director for Communications at Microsoft Asia, encourages us to actually change environment and seek for greater responsibilities especially during the early stages of… Continue reading Andrew Pickup: Actively Seek Bigger Challenges